Yesterday Radiohead dropped their new single ‘Burn The Witch’, the first preview of the band’s forthcoming new album. ‘Burn The Witch’ was unveiled to the world with an all claymation video, reminiscent of the infamous Salem Witch Trials and 1973’s The Wicker Man, and in under 24 hours the track has already been viewed over 4 million times on YouTube (picking up over 150k views in the time I was writing this article).
According to an Instagram post from the video’s director, Chris Hopewell, the entire video only took 14 days to conceive of an produce:
So I guess we just made a Radiohead video! It’s for their new track ‘Burn the Witch’. Thank you all for your kind words – it does mean a lot to know it’s going down well. The whole video was conceived, designed, built and animated in 14 days, we finished last Thursday. I am immensely proud of everyone that worked their asses off on it – for many of them it was their first film. I shall introduce them in later posts… But for now thank you! You where all bloody brilliant!!! Big love to you all!
The claymation animation is pretty spectacular, and it’s been quite some time since the world has seen any quality claymation so this is a welcome throwback to yesteryear. Chris Hopewell, the aforementioned animation director for Radiohead‘s ‘Burn The Witch’ also released a few screen stills on his Instagram:
So, bros, you digging this new track from Radiohead or nah?