Yooo Sneakerheads, eBay’s Authenticity Guarantee Is The Safe Way To Verify Your Kicks Are The Real Deal

Presented in partnership with eBay…

Go ahead and stand up if you actually enjoy fighting the crowds at the mall or small shopping centers in your hometown. Uh, yeah, that’s probably every man’s nightmare — especially this year with the ongoing pandemic — where everybody’s just packed in like sardines while anxiously trying to get their holiday shopping done.

That’s why most of us prefer to do online shopping, which isn’t some breakthrough discovery, but sure is the safer, most efficient way of buying what you need for everyone on your list. Plus, there’s zero chance you run into some crazy Karen who goes crazy in the checkout line because you got the last pair of hot sneakers. That alone is a win in and of itself.

Instead of running from store to store or searching mindlessly online for the things you want, head on over to eBay to check out the items on your must-have list. And thanks to eBay’s Authenticity Guarantee, you have the safety and security that you’re getting exactly what you purchased, bringing major peace of mind.


What Is eBay’s Authenticity Guarantee?

To put it bluntly, eBay’s Authenticity Guarantee is added security for shoppers to know they’re getting legit items. So when you’re looking for the hottest version of Air Jordans or Yeezys this holiday season, no need to go down a rabbit hole to figure out if the buyer’s real or not, because eBay’s already got you covered there.

Thanks to a multi-point inspection, eBay authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces, etc., making sure all you doing online shopping this year have the gift you expect. Take a look below for more details.

  • Third-Party Authentication: eBay partnered with industry leader Sneaker Con to create a new state-of-the-art facility – leveraging the top authenticators in the industry, a robust checklist of product specifications, and best-in-class processes to ensure accuracy and efficiency. With rigorous inspection of the box, shoe, and accessories, the authentication underscores eBay’s commitment to giving shoppers exactly what they want.
  • Proof of Authentication: An eBay Authenticity Guarantee tag will be attached to each pair of sneakers once they have been verified by the authentication partner. The Authenticity Guarantee tag is fastened to the sneaker and activated with a digital stamp of authenticity and customized with the sneakers’ details. By holding your NFC enabled device near the tag you will receive a prompt and be able to view the authenticity report of your sneakers.
  • Verified Returns: For sellers who choose to offer returns, eBay’s sneaker authentication program ensures the exact item initially sold is returned to the seller, via a verified returns process. Returns are shipped back directly to the authentication center, where the third-party experts verify each item and its condition before returning to the seller.


eBay’s Authenticity Guarantee is currently only available for new Air Jordan and Yeezy sneakers listed in the men’s or women’s Athletic Shoes Categories that sell for $200+. But the price will soon drop to $100+, and the program coverage will expand to all collectible sneaker brands, including luxury, for both new and pre-owned in 2021 — so make sure to shop the hottest sneakers on eBay.

Somebody once said that there’s no guarantees in life, but that person didn’t know that eBay had its Authenticity Guarantee to give online shoppers added confidence that they’re getting the real deal on the hottest kicks. So checkout the Air Jordans and Yeezys you want most over on eBay.


The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.