via Herb Light
Herb Light Ozzie
Ozzie Guillen turned 1,223 double plays as a shortstop, and he’d very much like to keep doing it at the cooler.
The White Sox legend, 1985 AL Rookie of the Year, and manager of the 2005 World Series champs has teamed up with Herb Light, a Chicago-born non-alcoholic beer with 1mg of THC per can, on the Double Play Coozie. It’s an extra-tall coozie that holds two cans at once, which feels like an invention us cold beverage-loving Americans has been owed since the Reagan administration.
The launch film is where things get delightfully strange. Herb Light used AI to recreate Ozzie’s 1989 likeness, suited him up in a Herb Light jersey, and paired the footage with his real present-day voice. Young Ozzie explains that when he hits the cooler, “I don’t like to get just one out, I like to get two outs.” He then fields a grounder with two cans in one hand and throws the ball with his glove, a technique no infield coach has ever taught.
The brand comes from the founders of Chicago ad agency Quality Meats, and its whole vibe is 1980s light beer cosplay: retro cans, throwback commercials, and an Instagram grid of genuine ’80s snapshots where Herb Light somehow shows up. It’s very vintage ’80s Americana in a way that would make your grandfather proud.
Co-founder Brian Siedband is refreshingly honest about the endorsement. “Only our branded coozie holds two cans, and our athlete hasn’t technically played baseball in over two decades,” he said.
Ozzie, meanwhile, says he’s been waiting 38 years for this exact product.
The limited-edition coozie is a $5.99 add-on with any case of Herb Light through September at https://herblight.com/buyherb/, while supplies last. Each can packs 45 calories and zero sugar, and online orders ship to 28 states. Chicagoans can grab it at Foxtrot, Beer Temple, Sluggers, Bub City, and Joe’s.
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