In Partnership WithIcemule

Introducing ICEMULE Clear™: The Ultimate Cooler Backpack For Festivals, Tailgates, And Day Hangs

As much as I love my big, rotomolded coolers that hold ice all day, they aren’t exactly the easiest to lug around at the beach or a tailgate. I have three and they all serve their various purposes: One for road trips and camping, one for the yard and hosting cookouts, and a small one for simple day trips, like an afternoon at the lake or beach.

Sure, they keep ice for hours on end. But sometimes portability is more important than keeping your beverages cold for 72 hours.

That’s where ICEMULE backpack coolers come in. They’re the best of the best when it comes to backpack coolers, checking all the boxes that one needs for durability, insulation, and haulability.

Also: They’re lightweight and easy to transport in all kinds of scenarios, like music festivals or a tailgate. Nothing beats going hands-free, not having to strain your back or bicep when you want to move around like a social butterfly.

And, of course, ICEMULE coolers keep drinks and snacks cold for hours on end.

They pack up easily when you’re done with them – just dump your ice and throw it in your trunk.


ICEMULE Clear™ – A Backpack Cooler For Gameday

ICEMULE just introduced a new line of ICEMULE Jaunt™ coolers, designed for people that go to sporting events and concerts.

Meet ICEMULE Clear™. It’s the world’s first transparent, air-insulated cooler – truly first of its kind.

The sleek, minimalist design is easy to load up and soft on the shoulders. Compared to other bulky cooler backpacks, it’s super lightweight, weighing only 1.8 lbs.

It’s a complete game-changer, especially if you’re a big tailgater. ICEMULE’s air insulation technology allows for 5-7 hours of icy cold beverages when you load it up – ample time for hands-free carrying around a stadium or amphitheater parking lot.

It’s transparent, so you can see right through it – perfect for venues that have clear bag policies (but note, some venues have size restrictions on bags, so be sure to check ahead). With a 15 liter capacity, it can hold up to 15 cans or four 750 ML bottles with ice capacity to keep things cold and frosty.

Perfect use case example – Stadiums like this one in Oxford, Mississippi that are BYOB.

There’s no zipper and it’s 100% waterproof, able to survive the elements.

You can now buy an ICEMULE Clear™ via


How to use the ICEMULE Clear™ Cooler

Here are ICEMULE’s instructions on how to get the most out of your cooler backpack:

  • Turn left to open the air valve
  • Add a layer of ice inside the bottom of the ICEMULE Clear
  • Add whatever you need to keep cold (cans, bottles, food…)
  • Fill 1/2 of the rest of ICEMULE Clear with ice.
  • Blow air into the air valve until it inflates fully.
  • Fold top over two or three times toward the front, pull ends toward the back straps, and clip them together. Further details here.
  • Open-air valve to release air if needed and close again tightly. 

Have a blast out there, dudes!

Remember: Clear and hands-free is the way to be.


Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: