For years, Jon Taffer has rescued bars and restaurants from the brink of failure. Some establishments flourish and more than a few fails. Taffer explained why that happens in an interview with us back in 2015.
The recurring theme for failure for most of the Bar Rescue episodes involves bar owners convincing themselves into thinking they can make it without help, can’t make it without luck, or a hundred other bullshit excuses. All those years of setting delusional people straight prompted Taffer to write his new book — Don’t Bullsh*t Yourself!: Crush the Excuses That Are Holding You Back.
The New York Times and Wall Street Journal Bestseller presents a new guide to getting what you want in life and business–to stop making excuses so you can get back to winning.
“This book is almost as good as having Jon in your face on Bar Rescue, telling you the hard truths you’ve been avoiding. Don’t Bullsh*t Yourself! is Jon Taffer’s brutally honest, no-nonsense guide to help you kick those excuses to the curb. If you can stop bullsh*tting yourself and address your real issues, you will gain the power to turn your life around completely.”
It’s time to stop BSing yourself.
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