Volvo Just Made Going Out At Night Safer For The Entire World

I don’t fear riding a bike at night, I fear morons on the road. I can see cars, but even if I’m wearing a lighthouse on my ass, they still can’t see me. It’s scary as hell sometimes.

Volvo to the rescue. No, it’s not a Volvo ambulance to spatula my ass off the street, it’s a spray paint from the Swedish car company that will make biking, or doing anything at night, much safer.

“Volvo is turning its attention to two-wheeled safety, for the moment. The Swedish car manufacturer and UK design firm Grey London have partnered with Albedo100 to create a reflective spraypaint that’s only visible at night. It’s called LifePaint, but it’s technically not paint; it’s a washable material that lasts about 10 days after application. It’s also completely invisible until it’s hit by the glare of a car’s headlights — then it glows.

“Every year more than 19,000 cyclists are injured on the UK’s roads,” Nick Connor, managing director at Volvo Car UK said in a statement. “At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.”

The paint isn’t just for bikes. It’s water-based so it can be used on clothes, helmets, sneakers, backpacks, and even dog leashes.

For now, it’s only available in the UK, but should make it to the US by the end of the year.

[via The Verge]

Chris Illuminati avatar
Chris Illuminati is a 5-time published author and recovering a**hole who writes about running, parenting, and professional wrestling.