A Watch Expert Explains Why Rolex Watches Are So Expensive

Rolex DeepSea

iStockphoto / felixmizioznikov


You don’t need me to tell you that Rolex watches are some of the finest timepieces in the world. Rolex is a Swiss watchmaker who has produced some of the most iconic watches in history.

It’s said that a Rolex watch can’t leave the factory unless it’s recognizable as a Rolex from at least 20 feet away. Is this true? It’s hard to know for sure, but it might actually be when you take a look at what makes Rolex watches so expensive: their reputation. The craftsmanship is exquisite and even though Rolex watches are on the lower end of the luxury watch spectrum when a buyer is purchasing a Rolex they know exactly what they’re getting. They know this because Rolex has been producing iconic watches for decades and they have an immaculate reputation. Watch expert Cara Barrett from Hodinkee breaks down why Rolex watches are so expensive and it’s clear that a lot of it has to do with the history as well as the care that goes into making each watch:

It’s hard to point to any one factor of why Rolex watches are so expensive. It’s reputation, craftsmanship, and scarcity. There’s a full transcript of the video above below the description on YouTube. So, if you’d rather read than watch a video you can access the video directly and just read the description there.