Apparently the popped collar is back

The Wall Street Journal is reporting that all sorts of super important clothing companies are declaring the popped collar to be “back.” The horror.

WSJ screenshot

According to the WSJ report, heavy hitters such as Emporio Armani, Hermès, Michael Bastian, John Varvatos and J.Crew are all bringing the popped collar back to the fashion world.

The goal? “[T]o show off design details like piping or a contrasting fabric or color on or under a collar.”

It’s a dark day for mankind.