The bowtie can is perfect for people who love gimmick packaging. For all the time, money, and labor that went into creating this thing, at the end of the day it’s still a gimmick. I’m not complaining though. I always up for a little a little excitement in my beer can game. Last year we got Adrian Grenier’s churchkey can, a month ago we got the peel-away lid from Sly Fox as well as news of a new design from Sam Adams. The only downside of Budweiser’s bowtie can is that it holds 11.3 ounces instead of the full 12 ounces. I’ll think I can live with that though.