No one likes beer snobs. They take all the fun out of drinking. There’s a fat line between being educated and being a dick about it. This ad mocks the latter, along with the breweries the fuel that unrequited banter. It was submitted to the “30 Seconds Over Chicago Craft Beer Advertising Competition” by Redditor RedJamesKidd but it failed to win. Triptych Brewing spotted it though and gave them a keg of beer to produce it for real. We’ve all worked for beer at some point in our day, but I highly doubt you’ve ever pulled a full keg for helping your buddy move his girlfriend out of the house.
“And then they send the fermenters into space to finish in zero-g.”