We like to pick on Canada, but that all changes when the friendliest people on Earth start handing out free beer. The people swarming the fridge like zombies are lucky that Canadians are the real world’s Ned Flenders. If I was the only one that could open that thing, you can be damn sure I’d be immediately shutting it before any of you non-‘nuks could get a beer.
Unlike many videos of this nature, this one is not a fake. Molson really did plant these fridges around Europe and wait for people to come. Picture the crowd reaction shots you get in an Improv Everywhere video. That’s how they worked these. This wasn’t a one and done either. Molson plans to continue dropping fridges full of beer around Europe for special occasions, and potentially even at next year’s Olympics.