TNT’s Falling Skies marketing team gets it. They hired three of the biggest web video creators to produce promos for the upcoming Season 3 of Falling Skies. They brought in DJ Steve Porter, Toby Turner (Tobuscus), John D. Boswell (Melody Sheep).
The beauty of the campaign is that each content creator kept their own signature style; Falling Skies simply provided the source material. I haven’t watched a single episode of the show, but I might now. Sure it looks good, but more importantly, I want to support networks that get it. TNT apparently knows what entertains us and are willing to give it us instead of just constantly pounding the same tired advertising down our throats.
It’s tough to choose a favorite, but I’ll give the nod to DJ Steve Porter this time. Be sure to check out all three, because they’re nothing alike.