If you want to get drunk, taking a shot is the way to go. If you want to truly taste bourbon, it’s not that simple. Fred Noe, master distiller of Jim Beam, explains how to taste bourbon. The Kentucky Chew will help spread the flavor around your entire mouth, ensuring that you get every aspect of the spirit. I’ll caution you though, the bite of a bourbon is magnified when you get it on your gums. Chew carefully if like whisky but hate the burn. And if you’re anywhere near me, don’t smack your lips like Fred Noe. That shit is annoying.