The only thing that could make me unnecessarily open my refrigerator more times than I already do is if Lionel Richie was in there serenading me, and that’s exactly what happens in this commercial for Tap King. It’s obscure and fantastic, everything I look for in an ad. I’ve opened my fridge when I wasn’t looking for anything even more times than I’ve unsuccessfully debated where to get dinner with my girlfriend. Again, it’s great to know it’s not just me who has these issues. Now if you’ll excuse me, I have to go see if food has magically appeared on my barren shelves in the past 6 minutes.