Nothing says come visit Mexico than a bunch of American cheerleaders in bikinis. The Dallas Cowboys have struck a deal with Cozumel to feature the cheerleading squad in various tourism magazines and ads.
The photographs being used in the campaign were taken around Cozumel for the squad’s 2014 calendar, which is expected to sell more than 200,000 copies, Dallas Cowboys Cheerleaders Kelli Finglass said.
The images will be used for ads in magazines that cover American football and television spots aimed at the NFL team’s fans.
The Cowboys cheerleaders posted this photo on their Facebook page last night. I’ll go ahead and assume they’re thrilled about Mexican men ogling them.