‘Must Be the Honey’ Cheerios remix is sad day for Nelly

Honey Nut Cheerios beat around the Nelly bush with their first commercial as the Midwest swinger as spokesman, but now they’ve completely parodied his song. Good night, sweet ’00s hip hop.

Nelly was at least wise enough to not appear in this travesty, but the damage has been done. And while I’ll never be able to hear “Ride wit Me” the same way again, the campaign is working. I suddenly want to go eat Honey Nut Cheerios. It’s not because they apparently have swag now, I’m just reminded of how damn delicious they are. Honey Nut Cheerios are the 2nd best iteration behind only the Team USA Cheerios from back in 1996.