New Belgium commercial is pure hoppiness

It looks like New Belgium has a new copywriter, and his first video is magical. Who wouldn’t want to be part of this “One Big Hoppy Family?” His words fill me with childlike glee, or maybe it’s just a suckers nostalgia for those springy balloon on a string toys.

New Belgium makes great beer, and Ranger is one of my go-to IPAs. I’ve yet to try Rampant, but given that this Imperial IPA is 85 IBU, it’s likely to be a bitter bomb.