Roger Federer tried to make a strong fashion statement during his opening round match at Wimbledon. Officials were not amused. The 7-time Wimbledon champ came out decked in orange soled shoes, a no-no at the All England Club.
They were banned immediately after his match.
Today, Nike “swooped” in, offering their support.
One Match Wonder. pic.twitter.com/rbDBu8SWil
— Nike Tennis (@niketennis) June 26, 2013
The whole thing appears to be some kind of marketing ploy. Nike said they would “make a bold style statement in London” and now, as of Wednesday afternoon, the shoes are sold out on their website.
So, yea, good job, good effort Nike.