Nike responds on Twitter to Roger Federer’s shoe ban

Roger Federer tried to make a strong fashion statement during his opening round match at Wimbledon. Officials were not amused. The 7-time Wimbledon champ came out decked in orange soled shoes, a no-no at the All England Club.

They were banned immediately after his match.

Today, Nike “swooped” in, offering their support.

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The whole thing appears to be some kind of marketing ploy. Nike said they would “make a bold style statement in London” and now, as of Wednesday afternoon, the shoes are sold out on their website.

So, yea, good job, good effort Nike.