For years it’s been craft beer drinkers who have mocked big brewers like Bud, Miller, and Coors. Schlafly Beer, some of St. Louis’ finest, has decided to join in on the action.
While it may not have been the first instance of a craft brewery mocking big beer, the Breckenridge Brewery commercials are the ones that really stand out to me. They were straightforward and made fun of the ridiculous marketing tactics of massive breweries. Schlafly Beer’s parody follows the same concept, unfortunately recycling most of the same jokes. They did it in stellar fashion though and took it to a whole new level with the 21st and Locust website. Plus, they get major brownie points for selling the bottles used in the ad to raise money for charity.