See how whiskey is made in 6 seconds


Jim Beam finally found a good use for the Vine platform. They condensed the entire whiskey distilling process into a six second clip. Who needs a lengthy lecture on how things work when you can learn it all from Twitter?

Technically this is from Freddie Noe IV, not Beam, but he’s part of the family business. I have no clue what his role is, but he already seems to be good at it. It’s has to be a ton of pressure to be the 8th generation of a legend. Even recently, how do you follow up Knob Creek, Baker’s, and Basil Hayden’s? It’s one hell of a family business to be in though so I’m sure he’ll make his mark.

via Freddie Noe 4