This Advertising Campaign Got Pulled From The Streets After Causing Over 500 Car Accidents In ONE Day

You know you have a good advertising campaign when people are literally crashing into each other while trying to slow down and stare at it for more than a fleeting glance while driving down the road. Er, maybe “good” isn’t the right word since people smashing their cars into each other probably wouldn’t be considered positive in most circles. Maybe “addicting” is better? “Attention-grabbing”? Whatever, let’s get to the fun part where you get to see what the actual advertisement is.

The massive adverts placed on the side of 30 trucks driving around Moscow showed a woman’s breasts cupped in her hands with the slogan ‘They Attract’ across her nipples…

The stunt, by an advertising agency specialising in mobile adverts, backfired after police sent out patrols to round up all the vehicles and impound them until the risque images could be removed.

Motorist Ildar Yuriev, 35, said: ‘I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by.’

‘Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket…’

A spokesman for the Sarafan Advertising Agency, which organised the promotion said: ‘We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.

‘We wanted to draw attention to this new format with this campaign’ he explained.

And he added: ‘In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.’

Via Daily Mail

And the ad in question?

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Maybe next time go with less boob.

[Header image via Shutterstock, H/T Daily Mail]