Most of the people I know who smoke weed don’t really care for Bob Marley. We were all born in the 90’s, so Marley was before our time and the only occasion that we listen to his music is when it randomly comes onto Pandora during a “Summertime Hits” playlist.
However…do I know a load of people who would try out Bob Marley weed just for the sake of saying that they did? Obviously. And what was once a “chance of a lifetime” is now becoming a reality that you can buy on store shelves. A Seattle-based private equity firm and the Marley family have come together to announce Marley Natural, “a premium cannabis brand rooted in the life and legacy of one of marijuana’s most devoted sons.”
The line will include pot-infused creams, accessories (like vaporizers in the style of e-cigarettes) and strains of “heirloom Jamaican cannabis,” inspired by the herb that Marley enjoyed in extravagant, finger-sized joints.
…Marley Natural will look like a modern consumer product, cleanly packaged and marketed with the help of the same agency that branded New Balance and Starbucks Coffee. The cannabis itself will be sold as “loose packed” buds, oils or concentrate, executives said. Sorry, folks, no pre-rolled joints.
Marley Natural won’t be available until late 2015 at the earliest, where legal, of course.
[H/T NBC News]