The Founder Of Chubbies Shorts Learned How To Make Chubbies Great Via Funny Frat Emails
The shorts and apparel company Chubbies is dope. I have the America flag shorts, just like every dude under 30 in America right now. I wore them while celebrating America’s continued dominance on the 4th of July.
The company’s skys out, thighs out! marketing has been a major factor to the company’s growth and success. So how did the founder, Tom Montgomery, master his marketing message? Through frat e-mails, which have a tendency to get absolutely ridiculous.
Below, he explains at a talk at Kent State for Recess. Check out the full discussion above.