Just like Super Bowl Sunday, the first day of March Madness should be a national holiday. It’s easily a Top 5 blow-off day of the year: Drinking beer, devouring munchies, and binge-watching hoops with friends are perfectly acceptable the moment the first game tips off. On top of that, it’s Saint Patrick’s Day, which makes it the least productive Thursday in the calendar year.
Pizza Hut’s WingStreet says it anticipates it will sell 68 million wings during March Madness, mostly via delivery. This year they’re doubling down on their “no pants required” tagline. According to a press release, select WingStreet orders placed on the first day of the tournament, Thursday, March 17, will come with a custom bag good for free dry cleaning for a pair of slacks. So you’ll get wings delivered to your spot AND a chance to get the beer stains out of your beloved pair of khakis via one of the country’s largest delivery dry cleaner, Martinizing Delivers and its affiliated brands like 1-800-DRYCLEAN and Pressed 4 Time. Via the official press release:
“We know fans are devoted to watching every second of every game during the first day of the men’s college basketball tournament. We don’t want them to miss any of the action by having to leave the house for wings,” said Jared Drinkwater, Vice President of Marketing, Pizza Hut.
“That’s why we’re serving up wing joint quality wings delivered right to your front door. Oh, and what other wing joint will clean your pants while you watch hoops? We think it’s a first.”
“It makes perfect sense. When you can stay at home to watch the tournament and get great quality wings delivered to your door, you can also get your favorite pair of pants picked up, cleaned and delivered without ever having to leave home,” said Wayne Wudyka, CEO of the Huntington Company, and its affiliate brands, Martinizing Dry Cleaning, 1-800-DryClean and Pressed 4 Time. “We’re excited to be handling the dry cleaning for fans who are enjoying the games and some WingStreet wings.”
Eating wings without pants on = bliss.