Today Coca-Cola joined the esteemed class of corporations who warn their consumers that their products may be hazardous with a new two minute advertisement entitled “Coming Together.” The ad gives us the unvarnished truth: “If you eat and drink more calories than you burn off, you'll gain weight.” The video also explains what happens when “a mommy and daddy love each other very much,” where old doggies go when they go away for a long time, and how digging that hole to China may take longer than you think.
“There's an important conversation going on about obesity out there, and we want to be a part of the conversation,” Stuart Kronauge, the general manager of sparkling beverages told the AP, presumably referring to that guy who comes up to you at parties and says, “Does anyone want a Coke?”
No secret what they're trying to do here–as a multi-billion dollar corporation that sells something that probably exacerbates a very real problem, there is some sort of moral impetus to keep everything in perspective. Really just another way of saying “with great power comes great responsibilty.” Except that in this case, power ($$) seems negatively correlated with keeping people healthy (More soft drinks = more money for Coke = more fat people in America), so there's that.
Love me some Coke (and their commercials are awesome), but this just feels a bit off.