Company Will Make Cologne That Smells Like Your Dead Loved Ones–Sooo, Whiskey

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My grandfather died eight years ago. Since then, I’ve been scouring the internet to find a cologne that smells of whiskey, a damp attic, and World War II. I even checked Sephora. No dice.

But now, thanks to French entrepreneur Katia Apaletegui, I can honor my papa by wearing my grandfather’s musky, old-timer scent every time I walk out the door, further hurting my chances at getting laid.

Here’s how the company works: you gather all your deceased loved ones personal items (i.e papa’s bed sheets, clothing, Penthouse magazines, etc.) and a chemist at the Université de Havre runs these items through a process that separates the human-originating odors, becoming the basis for the fragrance.

The aim of the fragrance is to help people cope with the loss of a loved one. Says Apaletegui, she wants to provide people with “olfactory comfort,” and since smell is most strongly tied to memory, this may have a shot at taking off.

She plans to launch the company in September with her son, who currently attends business school. The cost of the fragrance will be around $600. A small price to pay for a lifetime of continued memories and a constantly irritated gag reflex.



[H/T Daily Dot]

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