Google Asked 1000 Teens What’s Cool And Not Cool — Great News For Costco And Netflix, Bad News for ESPN And McDonald’s

by 2 years ago


If you’re over the age of 24 and care about what’s cool or not cool, you’re probably a bit of a tool. Or you’re just an grown up adult in marketing who spends many hours of the day thinking about all the ways you can make yourself cool in order to sell, sell, sell and hit those revenue numbers.

Which brings us to this deck that’s making the news today from the advertising minds at Google. It’s called “It’s Lit” and it includes the results of a survey where the big G asked 1100 teenagers what brands they think are cool and what brands they think are lame, based on general awareness. It’s the living equivalent of this:

Here are the results. Zoom in, sorry that the type face is so small. Blame someone at Google!

TAGSbeing coolCoolcostcoTeenagersTeens