In 2011, Peter Gibson, a professor of gastroenterology at Monash University and director of the GI Unit at The Alfred Hospital in Melbourne, Australia, published a study that found gluten caused “gastrointestinal distress in patients without celiac disease, an autoimmune disorder unequivocally triggered by gluten.”
However the good doctor did a followup study on gluten and his findings declared, “In contrast to our first study… we could find absolutely no specific response to gluten.”
Well too late Dr. Gibson because by the time of your second study the world had already declared a war on the protein found in grains like wheat, rye, and barley.
So many people are using the gluten-free diet that this niche market is expected to gross around $3.4 billion in 2015. A perfect opportunity for companies to grab a slice of this gluten-free pie.
MillerCoors will begin to sell a “naturally gluten-free” version of Coors Peak Copper Lager in Seattle and Portland, It will be made with brown rice and pea protein instead of barley, giving the brew a “malty, slight caramel profile offset by subtly spicy hops.” MillerCoors says it has no immediate plans to expand beyond those regions.
Starting on Jan. 26, Pizza Hut will begin selling gluten-free pizza in about 2,400 of its 6,300 U.S. restaurants. They will offer 10-inch cheese and pepperoni pizzas without gluten. This is all tremendous news for the two million individuals with celiac disease, which is about 1 in 133 people. I guess it’s great for the rest of you who are just jumping on a fad diet because you are a dummy that falls for every fad diet. However if you are on a diet maybe you shouldn’t be eating gluten-free pepperoni pizza and washing it down with gluten-free beer.
Jimmy Kimmel exposed frauds who ate gluten-free foods, but didn’t know what the fuck gluten was.
Companies have attempted to profit off the fad diet, even though they do not sell particularly healthy foods. Pillsbury makes gluten-free pizza and cookie dough, Bisquick has gluten-free pancake mix, Annie’s makes gluten-free macaroni and cheese, the Girl Scouts will offer gluten-free cookies this year and P.F. Chang’s offers gluten-free items on their menu.
I’m not a nutritionist, but I can not imagine any of those foods could be particularly healthy options.
If you legitimately have celiac disease then eat gluten-free food until you shit your gluten-less brains out. However for the rest of you that think you’re on a healthy “diet” because you are eating gluten-free cookies and pizza, you’re only fooling yourself.