By the way, do you have any idea why there is such a thing as Amazon Prime Day? I mean, why Amazon has done it for the past three years? Turns out that back on on July 15, 2015, the date of the first Amazon Prime Day, it was held in honor of the company’s 20-year anniversary. I either did not know that or I just forgot. 2015 was a long time ago after all.
Anyway, today I came across a survey that National Today did this month where they delved deeper into Amazon and Amazon Prime Day and since, well, that’s today I thought you might find the results interesting. I know that I did.
Here are some fascinating little tidbits they discovered…
— 8 out of 10 Americans regularly shop on Amazon
— 46% of Americans say they shop on Amazon frequently
— 33% say they use the online retailer occasionally
— 10% say they rarely shop on Amazon
— 11% never shop on Amazon
— 44% of Americans are Amazon Prime members
— 83% of whom plan to shop online today
— 41% of those without a membership say they’ll sign up just so they can participate
— Overall, 59% of Americans plan to take part
So what are these 59% of Americans searching for on Amazon Prime Day? They’ve got that answer too…
#1: Toys and kids’ and babies’ items (25%)
#2: Electronics, computers, and office tools (22%)
#3: Clothing, shoes, jewelry (15%)
#4: Beauty and health items (12%)
#5: Movies, music, games (9%)
#6 (tie): Books (5%)
#6 (tie): Home, garden, and tools (5%)
#7: Sports and outdoor equipment (3%)
#8: Restaurants, foods, and grocery items (2%)
#9: Automotive and industrial equipment (1%)
#10: Handmade items (1%)
Toys. I totally get that. If you know something is just going to get broken or discarded in short order why pay full price?!
Here’s a cool infographic summarizing all of their findings…
Since you’re here, check out a few of the amazing Amazon Prime Day deals we’ve already highlighted today…
15 Amazon Prime Day Deals Everyone Should Take Advantage Of
The 11 Best Amazon Prime Day 2017 Deals For Camping
Over 100 adidas And Under Armour Products Are Marked Down For Amazon Prime Day
The Number Of Sneakers On Sale For Prime Day 2017 Is Awesomely Massive
The 10 Best Amazon Prime Day Deals On Headphones
Even more great deals can be found here.