Chipotle rules, but I think we can all agree that FREE Chipotle is even better. Which is why I’m ridiculously excited about this little PSA: Starting next week, Chipotle will offer an opportunity for people to nab some free burritos. According to Entrepreneur, every millennial’s favorite fast-casual chain is offering FREE BURRITOS — including 50 prizes of FREE CHIPOTLE FOR A YEAR — to people who play an online game called Friend Or Foes.
The game officially launches on July 21st. If you complete the game, you’ll win one free burrito, according to the press release. On top of that, fifty people who play will win free Chipotle for two people for a full year (..they’ll give you the prize in the form of 52 gift cards, according to Entrepreneur). IT GETS EVEN BETTER: One hundred first prize winners will receive “a catered Chipotle party for 20 friends.” Players who share the “Friend or Faux” website on their Facebook and Twitter pages will receive extra bonus sweeps entries, increasing the changes to win free Chipotle.
The purpose of the marketing campaign is to bring attention to Chipotle’s focus on fresh and sustainable high-quality ingredients that put the farmer first, especially compared to other fast food chains. Here’s how to play, via the company’s press release:
To play “Friend or Faux,” consumers must choose a Chipotle menu item and one of a number of fast food menu items, and then compare and match 20 ingredients, identifying which menu item contains each ingredient – the Chipotle item, the fast food item, or both. The menu items will include a variety of Chipotle’s burritos, bowls, tacos and salads, as well as items such as burgers, burritos, tacos, sandwiches, salads, and pizzas available from a number of common fast food brands. A “study guide,” where users can learn about the ingredients, showcasing the range of fresh, whole options found in Chipotle’s menu compared to that of other fast food restaurants, will also be available.
The press release adds:
“There’s been a lot of talk recently about fast food companies removing artificial ingredients from their food, but most of these announcements cover only a portion of the thousands of additives used in processed foods,” explained Mark Crumpacker, Chief Creative and Development Officer at Chipotle. “Through ‘Friend or Faux,’ we are giving consumers an entertaining way to contrast the collective beauty of Chipotle’s food with the complex ingredient lists that make up many fast food and packaged food items. By engaging people in a way that makes them more curious about what they are eating, we hope they will better understand the options that are available to them.”
Below are some screenshots of the game, via Entrepreneur. July 21st. That’s next Tuesday. Circle that day glorious day to score some easy free Chipotle in your calendar. And bookmark www.chipotlefriendorfaux.com, because that’s where the free Chipotle magic will be happening.
July 21st. Free Chipotle. Bookmark and share the news. Then get your free Chipotle on.
Only one questions remains: Is the guac still extra?