The Government’s New Anti-Texting and Driving PSAs Are Vicious

texting-driving

Also a bit pompous. Wait until you get to the end of this one with the cop lecturing a girl after she’s dead. “If I had ticketed her she would be alive.”

The ads are part of the Department of Transportation’s first ever national effort at curbing texting and driving, which is the great scourge of our generation.

The campaign’s slogan is “U Drive, U Text, U Pay,” because how else will we reach teens if we don’t speak their language?

[Via BuzzFeed]