Here’s How Much Sex You Need To Be Having In Order To Be Happy, According To Scientists

Social psychologists from the University of Toronto-Mississauga collected data from over 30,000 Americans to determine the frequency of sex couples should be maintaining in order to be the most happy. Unsurprisingly, what they found was that infrequent sex leads to a drastic decline in happiness. So how many times per week/month should couples be having sex in order to maintain happiness? Not as often as you might think…


Muise and her colleagues used data from more than 30,000 Americans to look at the relationship between happiness and sexual frequency. In one of the bigger surprises, results were the same for men and women, for young and old, and for long and short relationships. That’s right: Once a week.

The researchers also looked at the impact of money on happiness.
What did they find?
Sex beats money
That’s right. Frequent sex was more strongly associated with satisfaction than one’s level of wealth.
For Americans who feel pressured to turn up the heat in their relationships, “it’s nice to know that once a week will do,” says Helen Fisher, a senior researcher at the Kinsey Institute. “These researchers have found the sexual thermometer for modern times.”

So SEX > MONEY, which is somewhat surprising because as we all know money begets sex, and the more money you have the better sex you’re more likely to be having/procuring. Furthermore, only needing to have sex once a week in order to maintain optimal happiness seems like a pretty low figure. Before reading into these results my guess was ‘3 times per week’, but I was quite wrong.

Changing gears a little bit, I want to make sure that ALL OF YOU know about the all new BroBible iOS app that was launched last week. It’s 100% free to download and it’s the latest/greatest way to get all of your BroBible content, so DOWNLOAD IT FOR FREE BY CLICKING HERE!


Cass Anderson avatar
Cass Anderson is Editor-in-Chief of BroBible. He graduated from Florida State University, has been to more Phish concerts than he’d like to admit.