KFC Is Bringing the Double-Down BACK, Because Publicity

The world goes round and round and round. Content on the Internet is a flat circle. What is old is new again and will be old again once more.

/drops Rust Kohle impression

Because the Web lost its shit in 2010 over KFC’s Double-Down sandwich—which was really just a sandwich with two patties of meat, similar to many, many other sandwiches in the world—KFC announced today that the frankenfood will return to stores on April 21st. The bunless, bacon-n-cheese beast will be available for just a limited time, but you can’t buy the marketing value KFC gets with every blog now posting the news.

And I am guilty.

(I will also be guilty of buying it. Self-loathing and a pretty tasty sandwich: not a healthy mix.)