In areas with heavy foot traffic from pedestrians the late-night drive-thru from McDonald’s is almost useless because all of the people wanting McDonald’s can’t get any without a car, and all of those people can’t drive because it’s late and they’ve been drinking (hence why they want McDonald’s). It appears as if McDonald’s has finally recognized how much $$$$$ they’re hemorrhaging by not offering a solution to drunks.
Dean Wilkins of The Sun reports:
An outlet in Llandudno, North Wales, has opened a lane for pedestrians to serve hungry diners leaving a nearby nightclub in the early hours.
The restaurant rolled out the trial last weekend, sparking a frenzy with sozzled customers with late night munchies.
The scheme’s instant popularity led bosses to make it a permanent feature and it will return this weekend.
Between the hours of 2.30 and 4am, customers will be able to walk through a separate lane and order meals.
A McDonald’s spokeswoman said: “The ‘walk-thru’ was a local initiative by the business manager of the restaurant to invite local residents to come and enjoy a meal at the restaurant after their night out at the newly reopened nightclub Broadway.
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So while it doesn’t appear that it was a corporate initiative in any way, shape, or form, but was the work of the local McDonald’s manager, I have to think that this is something that’s 100% going to catch on if a huge spike in sales is seen. The new and improved McDonald’s of the past year or so has been incredibly savvy in bringing customers back to the Golden Arches (breakfast all day!!!!), and methinks this will be rolled out to the majority of stores with heavy foot traffic over the next year or so, but only time will tell.