McDonald’s Remakes Ronald McDonald With Cues From Heath Ledger’s Joker

As America becomes more artisanal and hashtag local with its cuisine, fast food restaurants are finding themselves increasingly on the outs when it comes to our diets.

So, what’s a place as popular and infamous as McDonald’s to do? Obviously rebrand their cartoon clown mascot into something a little more erudite.

Because now, when you look at the new Ronald McDonald, you don’t think high sodium intakes and preservatives. No, you think behind that cocksure face is a man plotting to throw the United States into a state of chaos with a series of pipe bombs mailed to Congressmen, technology leaders and celebrities.

Does this new Ronald McDonald remind you of anyone?

Yea, it does.

[H/T UPROXX]