Watch a Fool Drink an Entire Fifth of Jack Daniels In 13 Seconds

This man is an idiot with a death wish. I don’t know who this hipster European dude thinks he is, but he will never, ever be on the same level of Shoenice the Great.

All hail Shoenice! Long live Shoenice!

Brandon Wenerd is BroBible's publisher, writing on this site since 2009. He writes about sports, music, men's fashion, outdoor gear, traveling, skiing, and epic adventures. Based in Los Angeles, he also enjoys interviewing athletes and entertainers. Proud Penn State alum, former New Yorker. Email: brandon@brobible.com