Next month Snapchat will IPO and the founders of the company will be gazillionaires. In order to continue #crushingit in the high stakes tech/media business game, Snap Inc will have to build revenue channels beyond vertical video pre-roll between stories and custom filters. Hence the company’s push into hardware with Spectacles, the sunglasses that let you snap your POV.
Previously they were only available at strategic vending machines all around the country. But now they’ve opened the door to ordering online at Spectacles.com, so look for everyone and their brother to have a pair by the time music festival season rolls around.
$129.99 for the sexting game changer ever created. Seems like a small price to pay.