As a native Pennsylvanian, nothing makes my heart swell with glee like Yuengling. It’s the definitive lager in the Keystone state, owned and operated by the same family in Pottsville since 1829. It makes everything from pot pie to cheesesteaks to pretzels taste just *that* much better. I can’t imagine an Eagles game without one.
This May the company is doing something awesome for one of the biggest veterans organizations in the United States, the VFW. Around the tagline for their new campaign — “Respect. It’s Earned.” — Yuengling will be launching a #LagersForHeroes program encouraging donations to the VFW. Via the Allentown Morning Call:
Yuengling’s #LagersForHeroes program will be promoted at restaurants, retail locations and bars starting in May. Consumers, retailers and wholesalers will be able to join Yuengling to help support the many VFW programs and services that benefit veterans.
“We have tremendous respect for those that have served and their sacrifices,” said Dick Yuengling, president and owner of Yuengling. “As a family with multiple generations of servicemen dating back to the European theater of World War II, we know the toll it takes to leave your family to protect and serve our great country. This is our way to support those who give so much.”
Here’s how it works: You can make a donation Yuengling’s website. Or you can text the following between now and July 4th:
Lager for our heroes. What a great way to rally the support for the people who deserve it the most.
WATCH: This Is What The Ultimate Beer Road Trip Looks Like