Another day, another PR disaster for a huge corporation. After United and Pepsi drew the ire of the Internet last week, Adidas managed to also piss everyone off with this email congratulating runners for “surviving” the Boston Marathon.
.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO
— Mike Denison (@mikd33) April 18, 2017
This is obviously a poor choice of words considering the Boston Marathon was targeted by a terrorist attack back in 2013 that killed six people and injured hundreds.
hey @adidas wat were alt subj lines for this stream? "congrats, ur city was spared a terrorist attack this year, shop official gear" ??? pic.twitter.com/tYoWrB2eol
— Vi Huynh (@vihhuynh) April 18, 2017
https://twitter.com/shaunafield/status/854384658133417988
Adidas would like to sell you some stuff now. h/t @anthonymadrigal #copywriting #rethinkthis @universalhub pic.twitter.com/v2TLXs7Bf7
— Dan McCarthy (@acutalproof) April 18, 2017
https://twitter.com/Joeyjonz/status/854383561671036928
https://twitter.com/jamesdshotwell/status/854383348709552130
https://twitter.com/gfuentesyo/status/854384022608281601
Really @adidas ? Are your copyrighters living in a black hole? #adidas #bostonmarathon #chooseyourwordscarefully https://t.co/4f0sTVaED5
— thomaspaul (@Shopthomaspaul) April 18, 2017
https://twitter.com/nicsigni/status/854383740763635712
Adidas is going to have to fire whoever was in charge of writing this email 😵 pic.twitter.com/AmuqdX4vXi
— FootBasket™.com (@FootBasket) April 18, 2017