
Getty Image
- It seems unlikely the Arizona Coyotes will solve their attendance woes next season
- Fans are shocked at the prices the team will charge to attend a game when it relocates to Arizona State’s arena next year
- Read more NHL news here
Last year, the Arizona Coyotes narrowly avoided befalling what would’ve been one of the most embarrassing fates a professional sports franchise has ever suffered when the team came this close to being locked out of its own arena in the middle of the season after falling behind on payments to the tune of $1.3 million.
While the organization was able to scrounge up the money, that only served as a tiny bandage on the gaping wound from which the team has hemorrhaged money since setting up shop in Phoenix in 1996 (the Coyotes have not had a single profitable season since making the move from Winnipeg and are currently listed as the least valuable franchise in the NHL).
An average of 11,400 fans have flocked to Gila River Arena over the course of the current campaign (only Buffalo and Ottawa sport worse attendance numbers), and that number is poised to get slashed in half in the coming years after the franchise struck a deal with Arizona State to play its next few seasons at a newly-completed arena on campus that boasts a 5,000-person capacity.
It’s certainly not an ideal situation, but the venue in Tempe will offer Coyotes fans (and, more notably, those who root for teams who are actually good at hockey) the chance to watch NHL-caliber talent face off in a uniquely cozy barn. However, anyone hoping to catch a game there will probably be less than thrilled with the ticket prices the team officially unveiled on Thursday.
The Arizona Coyotes have released season ticket prices for their inaugural season at the 5,100-seat capacity ASU arena pic.twitter.com/mwxYuUOsbe
— B/R Open Ice (@BR_OpenIce) April 21, 2022
The cheapest option will run you $110, but it appears the majority of tickets will set you back between $150 and $220 (seats on the glass are going for $445 a pop, although they do include food and beverage). If you’re curious, the least expensive ticket the team is selling for its remaining games at Gila River Arena will set you back $54.50, although people are reselling theirs for as low as $23 as of this writing.
As mentioned above, the intimate nature of games at the new rink will likely give some spectators some incentive to shell out more than they should, but it’s hard to imagine anyone who’s seen the product Arizona has put on the ice over the past decade would willingly shell out that much to attend showdowns on a regular basis.
It’s safe to say plenty of NHL fans are skeptical this is going to end well.
OK, so riddle me this. There are already very few Coyotes fans willing to pay these kinds of prices to watch a really bad team. Does this mean the Coyotes won't mind seeing a 5,000-seat arena just as empty as the one they have now? https://t.co/houTmIib38
— . (@dshoalts) April 21, 2022
If these prices are real coyotes completely missed the mark… they are playing near a college you make the cheapest tickets 20$ and one dollar beers or 1 dollar hotdogs you would get the college kids but at 89$ per game it prices half the market out https://t.co/BrVl9mHF97
— Fake Marco Kasper (@FakeMarcoKasper) April 21, 2022
If those Coyotes ticket prices are legit, they're not gonna sell our a 3000 seat arena…
— todd leigh offside (@Totally_Offside) April 21, 2022
Ahhh yes, these are the types of prices fans want to pay to see the *checks notes* Arizona Coyotes in a brand new, top of the line *checks notes* 5,000 seat community centre. https://t.co/zx20IDG8Rm
— Pucks On Net (@Pucksonnetca) April 21, 2022
Coyotes president Xavier Gutierrez recently spoke about a "fan-in-waiting base" in the 80,000 students who attend ASU.
How many students can afford prices like this? https://t.co/2dpsQctzgx pic.twitter.com/jDeqs7zlOU
— Mike Beauvais (@MikeBeauvais) April 21, 2022
I guess we’ll just have to wait and see.