Bang Bros Makes $10 Million Bid For Naming Rights To Miami Heat’s Arena, Want To Call It ‘The BBC’

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The Miami Heat has an interesting offering to change the name of their arena.

Earlier this week American Airlines announced that they were not renewing the naming rights for the Miami Heat’s home.

“American Airlines is proud to call Miami home. We are not seeking to renew naming rights for the arena, but remain the official airline of the Miami Heat and continue to invest in programs that support the community, where 13,500 American team members live and work. We wish Miami-Dade County well in their search for a new sponsor.”

Apparently, the porn company Bang Bros, which is based out of Miami, wants to put in a $10 million bid for the naming rights.

“With Pat Riley at the helm, working his magic like he has in the past, BangBros feels they need to show their support for the next wave of winning to come and give back to the city that’s treated them so well,” the statement reads. “Both the Heat and BangBros have become staples of the city, with huge fans of each. It doesn’t get more Miami than having the arena sponsored by BangBros.”

The bid was confirmed by several reporters and Bang Bros. wants to call the arena “The BBC”.

It seems like most NBA fans are on board with “The BBC” name.

Jorge Alonso BroBible avatar
Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media.