Earlier today we ,saw LA Rams quarterback Jared Goff spew out some fire audible calls but tonight Ben Roethlisberger may have taken the cake with his.
During this evening’s Thursday Night Football game between the Steelers and the Titans, the Steelers QB could be heard yelling out the latest Bud Light catch phrase “Dilly, Dilly” while calling for an audible in the fourth quarter.
Ben Roethlisberger with the "Dilly Dilly" audible https://t.co/copJwHrDnh
— Gifdsports (@gifdsports) November 17, 2017
Over the past few months, Dilly Dilly has caught on like wildfire.
Bud Light VP Andy Goeler spoke to Ad Age about the how ‘Dilly Dilly’ has been able to break through into the mainstream.
“I think beer is inherently a fun product,” says Andy Goeler, a longtime Anheuser-Busch employee who took over VP duties for Bud Light in March. “It’s all about being with friends and having fun.” “This is, to me, is the personality of Bud Light,” he added, recounting classic Bud Light catchphrases like “I Love You Man.”
The new ads stick with the “Famous Among Friends” tagline. But Goeler is putting his stamp on the campaign by leaning way more into humor than previous ads in the campaign. “There’s a lot of things you can do with ‘Dilly, Dilly,’” he said, chuckling. “It’s part of the fun. That’s the Bud Light world.” He also wants the brand to be culturally relevant, he said, confirming that the script of the new ad was influenced by “Game of Thrones.”
There’s something delightful about hearing the words “Dilly, Dilly” being yelled out by grown men and women that makes me bust out laughing.