Lonzo Ball’s Big Baller Brand Booth At #ComplexCon Was Cash Only, According To This Hilarious Cardboard Sign
Life is about the simple giggles — like when Jose Canseco misspells “desert” as “dessert” in a tweet or when a reference to Mike Gundy’s mullet makes its way on College GameDay. The NBA’s Lonzo and LaVar Ball circus is no exception, with the most LOL-worthy moments in the most minute details.
This past weekend I hit up #ComplexCon, an event in Long Beach, California that’s become ComicCon for the streetwear and sneakerhead crowd. You can watch my real-time reporting on the BroBible Instagram story right now.
All the major hypebeast players were represented on the convention hall floor: adidas, Union x Jordans, Undefeated, Nike, Puma, Foot Locker, BAIT, Bodega, Billionaire Boys Club, etc etc. Also present: Lonzo Ball’s notorious BIG BALLER BRAND, a “lifestyle apparel company” that Lavar Ball once called “a billion dollar brand” despite only selling 210 “signature” sneakers at $495 a pop at launch (…no word on how the 4th of July release did).