Report Reveals That Big Baller Brand Sold 210 Pairs Of Lonzo Ball’s $495 Signature Shoe
Yesterday there was a rumor going around that LaVar Ball and his Big Baller Brand had sole 5,000 pairs of Lonzo Ball’s signature Z02 sneaker in less than 24 hours
While ESPN’s Darren Rovell squashed that rumor, the guys over at NiceKicks.com took it a step further and found out exactly how many pairs of shoes Big Baller Brand sold on their first day.
I had tracked the inventory levels of the footwear items on the BigBallerBrand.com site throughout the day, and found that while quite a few pairs were deducted from inventory since the shoes went on sale, it was nowhere near 5,000 pairs.
This afternoon at 1:10PM PDT, our features writer Nick DePaula placed an order on BigBallerBrand.com for a pair of sweatshorts that he had been excitedly eyeing. The invoice number for his order was #4712. This means that in the first 24 hours after the shoes went online, there was a total of 328 total transactions for all items on the site, including the wide variety of t-shirts, hats, and other accessories.
Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes.
While $157,685 is an incredible amount of sales in one day, it is far from the $2.5Million that numerous outlets have reported today online.
Guess all that viral marketing didn’t amount to much after all.