NBA Fans React To LeBron James’ Son Bronny Trademarking ‘Bronald’ For His Upcoming Brand


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LeBron James’ Bronny is getting ready to launch a new brand, but he might want to workshop some of the names he’s come up for it.

According to trademark attorney Josh Gerben of Gerben Law, Bronny has trademarked several names, including “Bronald.” “BJ Jr.” and “Bronny” for the launch of a new brand of video games, clothing, and NFT’s.

Via Boardroom.

According to three January filings with the US Patent and Trademark Office, Bronny James’ entrepreneurial journey is taking a major step forward.

As noted by attorney Josh Gerben of Gerben Intellectual Property, James filed trademarks for “BJ JR,” “BRONNY,” and “BRONALD” with an eye toward entering the worlds of NFTs, video games, and apparel.

Fans had hilarious reactions to Bronny trademarking the name Bronald for his new brand.

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Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media. Email: