Bryce James Takes Step Towards Earning NIL Fortune After Signing With LeBron’s Agency

Bronny and Bryce James Sierra Canyon

Getty Image / Quinn Harris


Bryce James is going to make a fortune at some point thanks to Name, Image, and Likeness (NIL). And he’s taken the first major step towards earning that fortune.

On Monday, the Klutch Sports Group announced it had welcomed Bryce James into the fold. The Klutch Sports Group is a sports agency co-founded by Bryce’s father, LeBron James, and LeBron’s best friend Rich Paul.

It was a matter of ‘when’ not ‘if’ Bryce James would sign with the Klutch Sports Agency. The agency represents huge names like LeBron James himself, Anthony Davis, Draymond Green, Trae Young, Ben Simmons, and others. Klutch also reps over 20 NFL athletes in addition to the NBA side.

Klutch Sports’ signing of Bryce James was announced on Twitter:

Shortly after Klutch Sports announced the signing of Bryce James, LeBron tweeted out a BeatsByDre video featuring LeBron and Bronny Jr. The video was tweeted with the caption ‘Here’s to all the fathers that didn’t have the blueprint but figured it out along the way!!’ Bronny signed an NIL deal with BeatsByDre back in October:

Bryce James is already 6’6″. At just 15 years old, Bryce started receiving offers to play collegiate ball. His first offer came from Duquesne back in August. And it’s easy to see why colleges want to sign him:

Earlier in November, Bronny and Bryce put on a slam dunk exhibition at Sierra Canyon’s “Midnight Madness”.

Bryce has several years before he’ll play college basketball before the NBA. But signing an NIL deal with his dad’s Klutch Sports will allow him to profit from Name, Image, and Likeness (NIL) as he’s already a massive celebrity.

Basketball world reacts to Bryce James signing with Klutch Sports

Congratulations came in fast for Bryce:

Big facts:

There are also lots of jealous basketball fans out there. Many are unable to fathom that a 15-year-old has such a high earning potential already.