Bryce Young’s Newest NIL Deal Appears To Include Brand New, Extremely Expensive Car

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  • Bryce Young signed a new new deal for his Name, Image and Likeness over the weekend.
  • It appears to include a sweet new ride worth quite a bit of money.
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After winning the Heisman Trophy as a sophomore, Alabama quarterback Bryce Young’s status in the college football world is rather significant. Not only is he QB1 for the Crimson Tide, which is a big deal in itself, but he is the best player in the sport.

As a result, his monetary value in terms of Name, Image and Likeness is massive.

According to On3 Sports’ valuation, he is worth $1.9 million and each of his Instagram posts are worth an estimated $5,000. His portfolio is already quite substantial.

Of the deals that have been made public, Young has signed deals with Cash App, Leaf, Wild Card and Onyx that are reportedly worth more than $800,000. Head coach Nick Saban said that his deals were worth more than $1 million — and that was seven months ago, so his list of deals likely has grown since then, like it did over the weekend.

On Saturday night, Young posted a photo of himself on his Instagram story. Pictured in front of a BMW, the caption reads “Check out @bmwoftuscaloosa, The best out!”

BMW of Tuscaloosa, of course, is a Bayerische Motoren Werke AG dealership in the city for which the University of Alabama is located. Based on the post, it appears as though Young has signed a new deal for his Name, Image and Likeness with the dealership and it seems to include a brand new whip.


If Young is getting the car in the photo from the deal, it appears to be one of the M Series models, which start, brand-new at around $50,000 and top out at over $100,000. Young’s whip appears to be closer to the latter.

There is no indication whether it is his forever or a loaner, but either way, he’s going to be driving in style around Tuscaloosa.