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The popular Swatch X AP ‘Royal Pop’ watch collab has caused chaos across the country.
On Saturday, hundreds of people camped out at the popular Houston Galleria mall in an attempt to be one of the first people to be able to purchase the watch.
After days of waiting outside the Houston Galleria, the crowd for the Swatch x AP release turned chaotic around 5 a.m. The highly anticipated watches officially go on sale today.
🔗https://t.co/WZmBCs4lEr pic.twitter.com/kFQc5HJpzO— Houston Chronicle (@HoustonChron) May 16, 2026
Unfortunately, things got so out of hand that the Swatch store decided not to open because employees feared for their safety.
For days, more than a hundred people camped outside the Galleria waiting to buy a limited supply of a much-anticipated watch created by luxury watchmaker Audemars Piguet and Swatch.
But Saturday morning, release day, eager customers were met with disappointing news: the Swatch store in side the mall had been closed.
“The crowd is getting intense,” a store employee told a crowd waiting out on Hidalgo Street. “Due to the safety of our staff and you guys, we have to shut down the store today.”
Videos also show the chaos in malls in Florida.
BREAKING 🚨
AP x Swatch launch in Miami (Aventura) just got shut down.
3,000+ people flooded the mall causing a massive stampede. @SwatchUS @AudemarsPiguet pic.twitter.com/FWsCyQE8US
— vision (@JakesVision) May 16, 2026
Swatch eventually released a statement to fans saying the collab is not limited edition and will have monthly rollouts.
“Todays’ Bioceramic Royal Pop Collection launch saw extraordinarily high demand,” the company wrote. “Some of our stores had to be closed in accordance with our security staff and local authorities to ensure a safe environment for everyone. We remind you that the Royal Pop Collection is not a limited edition.”
After canceling multiple store locations due to large, disorderly crowds gathered.
Swatch also released a statement assuring customers that the AP collection is not limited and that additional restocks will be available in the future 📈 pic.twitter.com/L4aCffqbkx
— Sneaker Bar Detroit (@SBDetroit) May 16, 2026