Getty Image / Stefan Rousseau
- Chelsea FC lost their main jersey sponsor today
- They had to buy new jerseys off the rack for their game later today
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Chelsea FC has gone through a lot of uncertainty recently. With a Russian oligarch owner, many wondered how sanctions from the UK would impact the team. Then Roman Abramovich announced he would sell the team, which seemed to ease some of the concerns about how sanctions would impact the club.
Even the freezing of Roman Abramovich’s assets earlier today didn’t seem to be something that was going to have much of impact on the club. However, Chelsea now has a new issue to deal with.
Chelsea’s main jersey sponsor is a telecommunication company named 3. Their logo has been featured prominently on the front of Chelsea’s jersey all season. Now that sponsor has suspended their deal with Chelsea, leaving them scrambling for new jerseys on match day.
Telecommunications company Three has asked Chelsea to remove their branding from their shirts immediately, having now suspended their sponsorship deal with the club. There’s a kit man in Norwich now heading down to Sports Direct to buy 20 plain blue football tops.
— Matt Lawton (@Lawton_Times) March 10, 2022
Chelsea plays against Norwich City at 2:30pm ET today, so this news has left them needing to fix their uniforms in just a few hours for a Premier League match. Now we will get to see an odd sight during that match. We’ll see a major football club sporting jerseys without a sponsor on them.
With the season nearly over and potential sponsors likely not wanting anything to do with a club who is currently still owned by a Russian oligarch, we could see Chelsea sporting sponorless jerseys for the rest of the season.
Right now, Chelsea has to be hoping that they are sold as quickly as possible.
Update
The team’s manager and coach have now both commented on the situation unfolding at Chelsea.
Chelsea captain César Azpilicueta tells @emma_saund: “I have to admit this has not been a normal day. We cannot control this matter”, he said on Chelsea situation. 🔵 #CFC
— Fabrizio Romano (@FabrizioRomano) March 10, 2022
Tuchel on Chelsea situation: “I am still happy to be here and be a manager of a strong football team. I feel privileged”. 🔵 #CFC
“We didn’t cause the situation, in the moment it seems like business is more or less protected, but let’s see”, he added. pic.twitter.com/gnZR6X5CnU
— Fabrizio Romano (@FabrizioRomano) March 10, 2022