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Sunday’s slate of NFL games got off to an early start courtesy of the contest between the Chiefs and the Dolphins in Germany. There were plenty of reasons to tune into that matchup, and the data shows basically everyone who was using a TV in Kansas City while it was on was using it to watch the showdown.
The Kansas City Chiefs are arguably the NFL’s biggest draw thanks to a stacked roster that boasts Patrick Mahomes and Taylor Swift’s boyfriend, and the fact that the Miami Dolphins are also one of the best teams in the league with the help of former Chiefs wide receiver Tyreek Hill made their meeting in Frankfurt the highlight of Week 9.
The fact that there weren’t any other NFL games being played at the same time meant we could expect some pretty solid viewing numbers, although the fact that it kicked off at 8:30 A.M. on the East Coast did present an issue for some people who weren’t willing to sacrifice their sleep to watch some football.
While the nationwide television ratings for the game haven’t been released as of this writing, John Ourand of Sports Business Journal did get some insight into the local numbers out of Kansas City that show the vast, vast majority of people who were up when the game began at 7:30 A.M. were watching the Chiefs.
Ourand says the game recorded a 94 share, which is a fancy way of saying 94% of television sets that were being used to catch a broadcast at the time were tuned into NFL Network for the Chiefs-Dolphins game.
Yesterday morning’s Chiefs game posted an incredible 94 share in Kansas City.
That means that 94% of the TVs in use were tuned to the Chiefs-Dolphins game.
— John Ourand (@Ourand_Puck) November 6, 2023
As Darren Rovell notes, that topped the percentage of TVs that were used to watch the Chiefs face off against the Eagles in Super Bowl LVII, which boasted a relatively paltry 87 share.
I think most people know the Chiefs are a big deal in K.C., but that really puts things in perspective.